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Advertising and promotion : an integrated marketing communications perspective /

by Belch, George E. (George Edward); Belch, Michael A; Belch, George E. (George Edward).
Series: Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Edition: 4th ed.Description: xxii, 762 p. : ill. ; 29 cm.ISBN: 0256218994.Subject(s): Advertising | Sales promotion | Communication in marketing
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Location Call number Status Date due
Open Shelf HF5823 .B387 1998 (Browse shelf) Available
Open Shelf HF5823 .B387 1998 (Browse shelf) Available
Open Shelf HF5823 .B387 1998 (Browse shelf) Available
HF5823.B387 1998 (Browse shelf) Available

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

Includes bibliographical references (p. 725-743) and indexes.

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